North East
Mac Eddy - North East

Mac Eddy, business consultant, coach and mentor: specialising in customer service and team development.

Mac Eddy


Having worked in retail for over 30 years (yes, the picture has been photoshopped), I know how important it is to deliver the best service you possibly can in the sector you work in.

In my previous career, predominantly working in luxury goods, service was without any doubt the main differentiator between businesses that essentially sold the same products.

At insight6 I have worked across a wide range of sectors and it is very clear that the same can be said of any business, be it a small local company or a large professional services organisation. Customers demand excellent service wherever they spend their money.

It’s very easy to say that you are passionate about customer service but does your business plan truly reflect your desire to be the best you possibly can be?

I can support you in developing your customer service strategy by mapping your current customer journey. I can provide help and guidance to improve your performance at each touchpoint, through training, coaching, mentoring and measuring regularly to track progress.



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    customer experience reviews

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    training and development

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    customer journey mapping

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    customer online feedback

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    focus and listening groups

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    mentoring and coaching

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    Benchmark your customer service against 100’s of the leading North East and 900 of UK’s most forward-thinking businesses

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    Develop tailored feedback from your customers to motivate your team

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    From Legal to Leisure, Care Homes to Garden Centres, Opticians to B to B. We work with niche businesses that want to deliver a World Class experience.

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    Receive local support from North East based Mac whose experience in running large teams to deliver a superb service is second to none.

let’s talk



Barker & Stonehouse

“We engaged into a video customer experience programme with insight6 to measure, test and improve our customer experience. During our time working together Ian continues to listen to our needs and provides a service which allows us to focus on the key areas which are important to ‘our’ business.”

David Wilkinson , Barker And Stonehouse


“Our first insight6 review confirmed everything I expected and has really given the staff a boost! I look forward to continuing to receive reports in the future.”

Anna Blackwell , Blackwells Of Norton


“We have been using insight6 for a number of years now. The service that they offer is constantly helping us to improve our business in many ways. We have found all the staff extremely helpful when discussing outcomes.”

Piglets Adventure Farm Park

silver fox wines

“I would recommend any business, particularly those dealing with sales, to take the opportunity to have an insight6 CX review. It just makes change happen, which can only be a good thing!”

Rowland Hayward, Silver Fox Wines

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North East