Insight6

Business Growth

The One Thing

In our newsletter, blog posts and articles on LinkedIn, we have written about a vast range of topics over the past few years, incorporating a variety of contributors and sometimes experimenting with different styles and formats. We work with hundreds of UK businesses in a diverse range of sectors including opticians, attractions, legal firms, independent…

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Can The Independent Food Retailers Survive?

The bi-annual UK Customer Satisfaction Index has just been published by the Institute of Customer Service and for the third consecutive year, Amazon tops the list. In fact, there are no real surprises in the list at all; First Direct, John Lewis, Jet2Holidays.com, Next, Subway and Aldi were all in the top ten. The bottom…

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Why Thought Leaders Are Worth Thinking About

Whatever your services or product, it is no longer enough to be a business name in the background with a catalogue of items that you hope will jump off the shelf, or the web page, into the hands of your customers. In our blog, Let’s Get Engaged, we talk about the importance of creating a…

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The Three Things You Must Do To Increase Your Profits Today

Customer engagement strategy? Or outdated marketing plan based on figures and historic patterns? Believe it or not there are still many business leaders out there who sit in their offices and ponder the best ways to launch a new product, develop a new marketing campaign or sign up new business without acknowledging the one most…

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Have You Got A Mayday Button?

Those of us who walk in the customer’s shoes each day of our working life are feeling pretty smug right now. The stage is well and truly set for a customer-centric world and we are, of course, embracing it with open arms. Most decision makers in business are aware that customer experience must now be…

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Why Eight Out Of Ten Is Not Good Enough

This is the age of the customer. Yes, the customer is king, queen and ruler of our retail landscape. I remember decades ago when my purchases were made on one of two determiners; was the product or service that I required within actual driving distance or, was it a price I could afford? In the…

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Are You Over-Analysing And Under-Thinking Your Business?

When Heineken was developing a US advertising campaign for their tequila-flavoured beer called Desperados last year, they experimented with two different platforms. In some states in south-eastern America, Heineken ran traditional television commercials. In other states they ran ads only on mobile phones at specific times of the day. Within three months the statistical analysis…

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Five Ways To Sell More …. OF ANYTHING!

I like quiet time.  It was during one of my quiet times that I started to really think about the key levers that allow businesses to sell more of what they do. Whether it be more donuts with the coffee, more legal time for your client or more rooms in your care home, what really…

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