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CX is arguably the biggest differentiator, or battleground, between businesses right now. Every business needs a well-considered and executed customer...
Across the UK, a huge percentage of private schools are failing to retain the interest of potential clients for one simple and easily amendable reason:...
In our newsletter, blog posts and articles on LinkedIn, we have written about a vast range of topics over the past few years, incorporating a variety of...
The bi-annual UK Customer Satisfaction Index has just been published by the Institute of Customer Service and for the third consecutive year, Amazon tops...
Whatever your services or product, it is no longer enough to be a business name in the background with a catalogue of items that you hope will jump off...
Customer engagement strategy? Or outdated marketing plan based on figures and historic patterns? Believe it or not there are still many business leaders...
Those of us who walk in the customer’s shoes each day of our working life are feeling pretty smug right now. The stage is well and truly set for a...
This is the age of the customer. Yes, the customer is king, queen and ruler of our retail landscape. I remember decades ago when my purchases were made...
When Heineken was developing a US advertising campaign for their tequila-flavoured beer called Desperados last year, they experimented with two different...
I like quiet time. It was during one of my quiet times that I started to really think about the key levers that allow businesses to sell more of what...
